Aggregates and Roadbuilding March-April 2017 : Page 4
editorial CONEXPO's value to Las Vegas Breaking down the numbers at North America's biggest show Although it is well known that CON-EXPO-CON/AGG is a massive trade show that takes place every three years at the Las Vegas Convention Center, some read-ers may be unaware of just how large the show truly is. To help understand the size and scope of the trade show, I recently spoke with Chris Meyer, vice-president of global business sales for the Las Ve-gas Convention and Visitors Authority (LVCVA), who happily ran me through the show numbers. “It’s the largest trade show in North America,” Meyer said, adding that the LVCVA get two sets of attendee numbers from show organizers: the estimated at-tendance before the show and the verified attendance afterwards. The final attendance for the show was nearly 128,000 – almost right on the mon-ey of the 129,000 estimated attendees. So what does that add up to in dollars spent in the City of Lights? According to Meyer, it adds up to about US$120.4 million. That’s a lot of coin – enough to make the most vigilant of casino slot jockeys’ arms fall off from overuse. What about set up times? Well, the massive show takes approxi-mately 28 days from start to finish to set up and requires thousands of people working at any given time. The meetings industry is a signifi-cant employer for the city with 66,500 local jobs and provides approximately US$9 billion worth of economic impact annually. CONEXPO-CON/AGG 2017 is one of more than 22,000 events that take place in Las Vegas every year. In 2016, a record 6.3 million convention attend-ees and 42.9 million visitors descended upon Las Vegas. Meyer told me that there is no place in the world that plays host to more meetings, conventions or tradeshows. I’m inclined to believe him. The trade show requires a massive amount of space for the thousands of exhibits on display. Exhibitors this year took over the entire 191-acre exhibit space, which includes all the outdoor lots and the entire Las Ve-gas Convention Center, which offers just under two million square feet of indoor exhibit space. An added bonus this year for show at-tendees is an additional 26 acres of space that became available after the Riviera Ho-tel & Casino was torn down. Of the 128,000 attendees that attended CONEXPO-CON/AGG 2017, about 21 per cent are foreign visitors from all over the world with Canada likely taking the No. 1 spot for international visitors at this particular show, according to Meyer. Considering that Canada dwarfs all other countries in the importing of U.S. con-struction equipment that hardly comes as a surprise. And “dwarf” isn’t overstating our love for U.S. equipment. The 2016 mid-year report from the Association of Equipment Manufactur-ers (AEM) showed that U.S. construction exports to Canada totalled $2.4 billion, which was more than the next top-nine countries combined (Mexico was the sec-ond largest importer for U.S. equipment at $561 million). After walking the show last week and speaking with many of the thousands of exhibitors, I’d say Canada’s No. 1 position for the importation of U.S. equipment isn’t about to fade anytime soon. Optimism for the sector could definitely be felt from attendees and exhibitors over the entire course of the show, and with optimism comes investment. APRIL 2017 VOLUME 31, ISSUE 2 Editor 289.221.8946 firstname.lastname@example.org Editor ANDREW SNOOK 416.510.5143 email@example.com Editorial Director/ Group Publisher MARIA CHURCH 519.429.5180 firstname.lastname@example.org National Sales SCOTT JAMIESON 289.928.8543 email@example.com Production LAURA GOODWIN 519.429.5196 firstname.lastname@example.org Media Designer STEPHANIE DEFIELDS ANDREW snook email@example.com Circulation Manager firstname.lastname@example.org COO GERRY WIEBE CAROL NIXON TED MARKLE email@example.com President & CEO MIKE FREDERICKS Publication Mail Agreement #40065710 ISSN 2293-7862 CIRCULATION firstname.lastname@example.org Tel: (416) 510-5113 Fax: (416) 510-5170 Mail: 80 Valleybrook Drive, Toronto, ON M3B 2S9 Occasionally, Rock to Road will mail information on behalf of industry-related groups whose products and services we believe may be of interest to you. If you prefer not to receive this information, please contact our circulation department in any of the four ways listed above. No part of the editorial content of this publication may be reprinted without the publisher’s written permission. ©2017 Annex Publishing & Printing Inc. All rights reserved. Opinions expressed in this magazine are not necessarily those of the editor or the publisher. No liability is assumed for errors or omissions. All advertising is subject to the publisher’s approval. Such approval does not imply any endorsement of the products or services advertised. Publisher reserves the right to refuse advertising that does not meet the standards of the publication. www.rocktoroad.com @RocktoRoad 4 | ROCKTOROAD | APRIL 2017
CONEXPO's value to Las Vegas
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